BUS 432: Strategic Management

Program
Credits 3.0
In this course, students will learn how managers establish and achieve organizational goals through a strategic decision-making process, capitalizing on short-term and long-term perspectives and effectiveness and efficiency tradeoffs. Students will study and demonstrate the process of strategic analysis, strategy formulation, and strategic leadership. The case study method is used throughout this course.

Prerequisites

Upper division standing, BUS 320, BUS 333, and BUS 334; or permission of instructor.
Semester Offered
Spring